GEO · Generative Engine Optimization
Be the answer AI gives — not just another link
Search is moving from ten blue links to a single AI answer. We make your business the source those answers cite — in ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
In brief
AI Search Optimization — also called GEO (Generative Engine Optimization) — makes your business the source AI engines cite when people ask. PB AGENCY structures your site with schema, answer-first content and llms.txt, in English and Thai, so ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews can read, trust and quote it.
What is AI Search Optimization?
When someone asks ChatGPT or Google for “the best AI marketing agency in Phuket,” the engine doesn’t show ten links — it writes one answer and names a few sources. GEO is how you become one of those sources. It is the discipline of structuring a website so generative engines can parse it, trust it and quote it accurately. The work is technical, not promotional: clean schema, facts stated plainly, a machine-readable summary and consistent signals about who you are.
What we optimize
The six foundations of GEO
Structured data & schema
Organization, Service, FAQ and Breadcrumb markup so engines read your business as facts, not prose.
Answer-first content
Pages that state the answer in the first sentence — the exact format AI engines quote.
llms.txt & AI-crawler access
A machine-readable summary and robots rules that welcome GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
Entity & authority signals
Consistent name, address and author data (E-E-A-T) so engines trust the source and attribute it to you.
Bilingual optimization
The same page understood in English and Thai, with correct hreflang and localized search intent.
Monitoring & iteration
We track which prompts surface you across ChatGPT, Gemini and Google AI Overviews — then refine.
How it works
From invisible to cited
Audit
Where do you appear today across AI answers and search? We measure the baseline.
Structure
Schema, answer-first content and llms.txt — the technical foundation engines read.
Publish
Optimized pages go live in English and Thai, wired for citation.
Monitor
We watch AI answers and rankings, then iterate where it moves the needle.
Built for a bilingual market
In Thailand, customers ask AI in Thai and in English — often about the same business. Most sites are optimized for one language and lose the other. We prepare every page in both, with correct hreflang and localized intent, so a Thai query and an English query both resolve to you. Founded in Switzerland in 2008 and headquartered in Phuket, PB AGENCY runs its own site on exactly these principles — this page is an example of the work.
FAQ
Frequently asked questions
GEO is the practice of making a website easy for AI answer engines — ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews — to read, trust and cite. It combines structured data, answer-first writing and clear entity signals.
Next step
A conversation about your project
A free strategy call costs nothing but 30 minutes — available in English and Thai, ending with an honest assessment of what AI can do for your business.