Insights

Notes on AI, marketing and automation

Practical thinking on AI marketing, automation and AI search — written for businesses and agencies in Thailand.

July 10, 2026

What Is RAG, and Why Every Company Needs a Good Knowledge-Base

A clear guide to RAG (Retrieval-Augmented Generation): what it is, why every company needs a well-built knowledge-base, and how to introduce it as part of your AI-transformation.

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July 1, 2026

What is GEO (Generative Engine Optimization)?

GEO explained: how to structure a site so ChatGPT, Gemini, Claude and Google AI Overviews read, trust and cite your business.

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June 24, 2026

AI automation for Phuket businesses: where to start

A practical starting point for AI automation in Phuket — which tasks to automate first, how to keep humans in control, and why bilingual matters.

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June 16, 2026

Why web design is now the entry point, not the destination

AI has commoditized website building. Here's why web design is now an entry point to search visibility, funnels and automation — for businesses and agencies.

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